The marketing industry has been up-in-arms over the last year or two about the impending phase out of third-party cookies. For those who are not familiar with what’s happening in this space, here’s a quick primer: Increasing privacy concerns from end users have caused Google to announce that it will…

Like all comms agency leaders (and, I imagine, business leaders across all sectors), how and where we recruit talent has been playing on my mind a lot in recent times. Of course, the recruitment and retention of great talent is critical to our success and has always been a top…

Company culture is everything. It is the catalyst for employee engagement, productivity, and retention. However, the shift to remote and hybrid work presents several challenges associated with team building and company culture, and the long-term impacts are yet to be assessed. It adds a layer of complexity to conventional workplace…

International Women’s Day 2022 invites us to #BreakTheBias, to celebrate women’s accomplishments and imagine a world of gender equality. Beyond that, one of the themes is Women in Tech, which ‘champions women forging innovation through technology’. 32% of the tech workforce in ASEAN is female, and although the industry is…

It’s been said many times over that 2020 was a huge inflexion point for individuals and businesses. There were many macro trends impacting multiple industries, such as the rise of sustainability and a greater focus on remote work. …

Key principles for effective use of social media, plus specific advice for LinkedIn, YouTube and WeChat, from Archetype’s senior digital consultant. Around the world, 15.5 new users join a social media platform every second, and the average user spends about 2 hours and 25 minutes a day on various platforms…

We’ve all seen agencies and brands alike, bragging about huge numbers on social media. 2m+ video views on TikTok in the first week! 1m+ clicks on an Instagram campaign promoting top of the line cleaning products or a mattress. Social media is rife with transparency issues, so when it comes…

A content strategy is an integral part of your marketing plan, acting both as a guide to the content you’re going to create, and as a benchmark for how you measure success. Put simply, a content strategy is how you ensure your content directly meets your business objectives and the…

You would be hard-pressed to find someone who would disagree that your environment, and the people you spend your time with, affect your general disposition to life. On average we dedicate 40 hours a week to work ; sometimes more. PR is not an easy industry, and it’ll never be…