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Archetype

Navigating the Digital Marketing Landscape of 2024: Trends and Strategies

Welcome to 2024, a year where digital marketing is not just evolving — it’s transforming. Here at Archetype, we pride ourselves on staying…

3 min readDec 4, 2023

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Navigating the Digital Marketing Landscape of 2024: Trends and Strategies

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Archetype

Unlocking the Power of ABM Marketing

Account-Based Marketing (ABM) is a strategic approach to marketing that focuses on targeting specific accounts or companies, rather than…

5 min readNov 24, 2023

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Unlocking the Power of ABM Marketing

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Archetype

The Art of ABM: Building A Content Strategy in Six Steps

Recently, I had the privilege of speaking at a half-day workshop organised by LinkedIn, where we discussed tackling the significant…

3 min readJun 1, 2023

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The Art of ABM: Building A Content Strategy in Six Steps

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Archetype

Top five tips for working with influencers in 2023

Influencer marketing became a vernacular approximately 10 years ago when we saw a huge influx of YouTubers such as Smosh, Michelle Phan and…

4 min readJan 19, 2023

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Top five tips for working with influencers in 2023

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Archetype

The restructuring of sales and marketing collaboration

Going into 2022 and beyond, one of the key business landscape shifts that will impact the business-to-business (B2B) marketing is the whole…

3 min readMay 10, 2022

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The restructuring of sales and marketing collaboration

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Archetype

Elephant in the room: Should your company take a stance on social or political issues?

Companies used to avoid taking a stance on social or political issues in fear of upsetting their stakeholders. In the past few years…

4 min readApr 27, 2022

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Elephant in the room: Should your company take a stance on social or political issues?

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Archetype

How will the phasing out of third-party cookies impact content marketing?

The marketing industry has been up-in-arms over the last year or two about the impending phase out of third-party cookies. For those who…

4 min readApr 13, 2022

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How will the phasing out of third-party cookies impact content marketing?

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Archetype

The talent crunch is real. But perhaps we’re not looking in the right places

Like all comms agency leaders (and, I imagine, business leaders across all sectors), how and where we recruit talent has been playing on my…

5 min readApr 6, 2022

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The talent crunch is real. But perhaps we’re not looking in the right places

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Archetype

Reconfiguring company culture in a hybrid work environment

Company culture is everything. It is the catalyst for employee engagement, productivity, and retention. However, the shift to remote and…

2 min readApr 5, 2022

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Reconfiguring company culture in a hybrid work environment

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Archetype

Breaking the bias: women in tech

International Women’s Day 2022 invites us to #BreakTheBias, to celebrate women’s accomplishments and imagine a world of gender equality…

7 min readMar 8, 2022

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Breaking the bias: women in tech

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Archetype

Archetype

Archetype partners with industry leaders to build the world’s most magnetic brands. For more information check our website at www.archetype.co

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